eBooks
eBooks
"Negotiate ... or Keep Paying!"
This eBook “Negotiate … or Keep Paying!” is a practical guide to 10 principles of effective negotiation than you can apply both in the boardroom experience with everyday situations, proving than negotiation isn’t an elite art – it’s an everyday influence skill
- Negotiation Is Everywhere
- Everything Is Negotiable
- Silence Is a Weapon
- BATNA
- Negotiation Frames
- A Dance, Not a Fight
- Always Have a Plan
- Emotions Are Currency
- This First Offer
- Shared Goals
- The Physics of Pricing Price Anchoring
10 Fatal Mistakes That Kill Online Sales at the Start
The e-book “10 Fatal Mistakes That Kill Online Sales at the Start” is a clear and practical guide to the most common pitfalls that can sabotage even the best products. Drawing on extensive corporate experience and real market practice, the authors show how a few smart adjustments can significantly boost your online sales performance — without needing a million followers or a Coca-Cola–sized budget.
- Myths to Bust
- Lack of Customer Understanding
- No Product Testing
- Unclear Communication
- Price... It Matters
- Summary
- Zero Emotion in the Offer
- No Initial Plan
- Customer Service - Why Bother?
- Poor Presentation
- Community and Trust
- Conversation vs. Theorizing
